Mentioning about 'Pepper Lunch', ones would consider it as another fast food food chain from Japan. We would call it 'a fast steak restaurant' which has more than 200 branches available in South East Asia including USA. See also 'Pepper Lunch in Singapore' where I consider it as one of Japanese Food Bombarding ...
Anyway, to make the history short, Pepper Lunch was created in 1994 by chef and inventor Kunio Ichinose, who wanted to serve quality fast food without hiring a chef. His advice was to use a hot metal plates (heated to 500 degrees Fahrenheit or 260 Celsius) where he put raw meat with vegetables and/or rice on. The strategy was to make it cook in front of the customer by customer with a rare or well done according to customer's preference.
And that's it another successful fast food chain ... which is now also in Hong Kong ... The culinary capital of Asia !!! I, myself had my first experience at 'Food Republic' -- a food court of Silver Court Building, Canton Road, Kowloon. It happened when I was so hungry around 11pm ... then I turned to be local to enjoy foreign food chain !!!
By the way, it's the 'Food Republic' -- the mega food court ... same as in Singapore ... please see reference at : food republic a mega food court in Singapore
The order were placed as : Unagi Pepper Rice (HK$38) ... a real unagi (Japanese Eel) ... not unagi-don but it's so smokey grilly when burning on hot plate
Cheese Chicken Pepper Rice (HK$39) -- a cooked chicken pieces topped with shreded of Cheese ... sticky of melted cheese burnt on the hot plate was the perfect combination
Peper Lunch Meal is planned to mix with a choice of either the special honey brown sauce (Amakuchi) or garlic soy sauce (Karakuchi). Actually it depends on one's taste since I personally feel that some dish don't require any sauce on while some require the one different from Peper Lunch's suggestion.
For more information about Pepper Lunch : http://www.pepperlunch.com/
Remark : There are now 4 branches available also in Thailand (which I have not had experience on yet) ... The setting is different from what I mentioned earlier since it's stand alone outlet (not as food court)