I'm not sure whether anyone who has been in Japan has noticed this ....Food (or even drink) are pointed out to explained what it is -- very clearly to customer.
These two pictures I took them from Old Town Kyoto & New City like Tokyo. The left picture (even it's a traditional nabe shop in old town), it was pointed out by arrows what were contained in nabe pot. However, the right picture (it's the modern cafe -- a kind like fast food), there were also arrows point out to explain each cup of coffee.
I like Japan !!!
As I always says "They are very thoughtful for their consumer" ...
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